All great comedians and salespeople know when to ditch their agenda and improvise.

Here’s another simple skill you can learn from your favorite stand-up comedian.

(Notice I didn’t try to guess which comedian is your favorite because chances are the comic you love the most is just too controversial at this point. But I digress.)

When you’re presenting, never ignore your audience’s non-verbal cues and blindly press on. Especially when you know you’ve missed the mark.

Early in my sales career no matter how bad the body language was in the room, I’d overlook it and keep right on pitchin’!

But like great comedians, great salespeople see poor engagement not as a problem, but as an opportunity — as Daniel Reskin and I explain in this delightful 2-minute video.

Next time you read your prospects’ non-verbal cues and you know you’ve lost them, ditch your slides, and call it out:

“I feel like I’ve lost you. What are your expectations for our time together and how can I get us back on track?”

You’ll be amazed at how the conversation changes.

The most successful salespeople know when to let go and improvise because going off script often leads to magic. 🦄