“I don’t know but I’ll find out.” “I’m sorry, I was wrong.” “We messed up and we’re going to fix it.”

These aren’t just words but the genuine, unpretentious approach from Tom Foster and his stellar sales team at The Receptionist Denver.  A team of this caliber doesn’t make mistakes often, but when they do, they own up to it, fix it and move forward.

Under Tom’s leadership, they come to work every day and get to live their core values: bold, authentic and collaborative. 

From the get-go you can tell The Receptionist’s culture is different because they truly put being real in a relationship first. No cheesy inspirational posters in their office — it’s simply reflected in their day-to-day actions.

How do you adapt your sales approach to emulate Tom’s? You’ve probably heard by now that if you want to be a more successful salesperson, then authenticity and vulnerability are crucial traits to embrace. 

But did you know there’s a wrong time to show vulnerability? 

If you show vulnerability too soon in a relationship, beware, it just may cut you off at the knees. The best time to use vulnerability is after credibility is established. 

Want to learn more about the wrong and right times to show vulnerability as a salesperson?  Peek behind the curtain with this clip from Pitch Lab’s most recent workshop with The Receptionist:

Curious about how Pitch Lab can help your sales team differentiate from the competition, build stronger connections and win more deals? Click here to learn more about our workshops.