Imagine I dump a pile of Legos on your desk and ask you to build the Millennium Falcon without the instructions.

Even the best builders will struggle.

This is effectively what you’re doing when you hire a salesperson, hand them a stack of business cards, and say “double our revenue."

Now imagine I give you the Millennium Falcon Lego box that includes a picture of the finished product, the bricks meticulously sorted in bags, and step-by-step instructions.

While assembling 7,541 pieces might take some time, even most 10-year-olds can easily produce a movie-quality replica.

If your sales growth plan is dependent on hiring a bunch of A+ salespeople who can just “figure it out,” I highly recommend you rethink this strategy.

First focus on a solid sales infrastructure. Nail your process and document it. Always put process before people.

This helps even average salespeople generate great results and drive your growth.

This is the way.