At Pitch Lab, we provide sales consulting and training for B2B companies with annual revenues between $10 million and $100 million and sales teams anywhere from 10 to 100 people.

We can help if you’re dealing with one (or all) of these:

  • Your salespeople struggle to win deals without discounting.

  • Most of the salespeople you hire don’t work out.

  • Without a clear playbook, holding your team accountable feels impossible.


Pitch Lab Services

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Sales Consulting for CEOs

We help you fix what's broken in your sales organization. That means building processes that actually get followed, and coaching that sticks. The result is salespeople who close more deals at larger deal sizes without needing you to rescue every opportunity.

 
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Training for Sales Managers

We improve hiring, culture, motivation and performance. Clients see higher manager confidence, increased accountability, and improved sales team retention.

Training for Sales Teams

We improve your sales team’s skills through focused, customized training. Clients experience revenue growth, increased sales productivity, and higher client retention rates.

 
Comedy + Sales Skills Workshops Image

Comedy + Sales Skills Workshops

We teach sales teams how to use the techniques of professional comedians to improve presentation skills and close more deals.


Our Clients


Why Pitch Lab?

We don't just train sales teams—we transform them. Our approach rebuilds how your team connects with prospects and wins new business. Clients we work with see their new hire ramp time drop from months to days, their client retention rates climb, and often achieve record breaking sales numbers.

Our founder, Jay Mays, has over 25 years of sales experience helping companies like AT&T, Red Bull, and the Miami Marlins succeed. In addition, as a recovering stand-up comedian, Jay learned techniques for engaging audiences that he's infused into all of Pitch Lab's sales training programs.

Our training sessions provide a safe space for your team to practice sales skills and refine their pitch without jeopardizing live opportunities. When salespeople don't have a place to safely build confidence, they often end up testing things out on qualified prospects which can lead to lost deals and disappointment. Pitch Lab allows your team to master new techniques first, ensuring they can consistently deliver when it counts.

Curiosity piqued? Take a peek at our sales training programs here.


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