This is the story about how a frozen chicken turned an entire sales team around.

Quarter after quarter the team was struggling to hit its number. Nothing was working.

Until their manager rolled out a weekly sales contest where the winner each Friday was awarded a frozen chicken.

You see, sales leaders who believe their team is only money-motivated raise commissions in hopes to improve the numbers.

The truth is a good number of your salespeople are motivated by something other than money. And it’s probably not chicken.

The team in this story thrived with recognition.

Every team is different though.

Some salespeople want acknowledgment. Some want freedom. And others are driven by some other purpose entirely.

Only by taking the time to build strong relationships within your team will you figure out what motivates them and find your “frozen chicken.”

What are your plans for your 2023 sales kickoff meeting? Is your team getting together in person?

If you’re looking to shake things up, Pitch Lab has killer workshops that will help you find your frozen chicken.