We ❤️ Our Clients!

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Since 2016, Pitch Lab has helped B2B companies improve their sales results through our customized consulting and training programs.

Our clients see increased revenue, higher win rates, and improved accountability within their sales cultures after partnering with us.

CEOs choose Pitch Lab because we deliver concrete outcomes like:

  • 67% average annual revenue growth

  • 110% larger deal sizes

  • 25% increased sales productivity

  • 200% improved client retention

Want to learn more? Click on the tiles below to read more about the outcomes achieved by our past and current clients across industries like technology, marketing, healthcare, and manufacturing:

Want to learn more about how we can help your team? Let’s chat!

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Jay Mays

Lessons Learned from Scaling a Distributed Sales Team

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Lessons Learned from Scaling a Distributed Sales Team

Are you looking to expand your sales force across the nation? Scaling a distributed sales team comes with unique challenges. At Pitch Lab, we've learned valuable lessons about fast growing sales teams from both our successes and mistakes.

Here are five critical tips to help you grow your remote sales organization effectively:

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How to Hire High-Performing B2B Salespeople

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How to Hire High-Performing B2B Salespeople

Let's be honest - hiring great salespeople is one of the toughest challenges founders and sales leaders face. The difficulty isn't just in spotting raw talent; it's in the fact that salespeople are, well, really good at selling themselves. This makes it incredibly tricky to distinguish between a potential sales superstar and someone who's just really good at telling you what you want to hear.

So, how can you increase your chances of hiring top-performing salespeople and avoid these costly missteps? Don't worry, Pitch Lab has got you covered.

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How to Structure a Stellar First Meeting in B2B Sales

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How to Structure a Stellar First Meeting in B2B Sales

A salesperson recently came up to me after a training session and asked, “What does a perfect first sales meeting look like?”

While the word perfect is both subjective and elusive, this is the basic framework I gave her to ensure a great first meeting.

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Watch This Comedian Crash a Pitch Competition!

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Watch This Comedian Crash a Pitch Competition!

Ever wondered what would happen if a stand-up comedian crashed a serious pitch competition posing as a founder?

Recently in Boulder, CO, Pitch Lab had the opportunity to do just that at the NextCycle Colorado Pitch Competition.

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The Improv Comedy Club Partners with Pitch Lab to Pilot Comedy Karaoke Program

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The Improv Comedy Club Partners with Pitch Lab to Pilot Comedy Karaoke Program

This year when I visited Miami I decided to help Have-Nots and The Improv solve some problems and innovate on the way they open their comedy shows.

For those of you who know me, Comedy Karaoke has been my baby for 8+ years now. It gave me great joy to produce this pre-show event on an Improv Comedy stage.

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5 Tips for Creating a Sales Culture of Accountability

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5 Tips for Creating a Sales Culture of Accountability

As a founder, CEO, or sales leader in the B2B space, one of your biggest challenges is fostering accountability within your sales team. This is especially true in today's increasingly distributed work environments.

Here are five key strategies to help you build a culture of accountability and drive results.

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Tell Your Origin Story to Build Connection and Trust

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Tell Your Origin Story to Build Connection and Trust

As an entrepreneur pitching a new concept, telling your origin story at the beginning of your pitch is one of the most powerful ways to:

  • Differentiate yourself from your competition

  • Build stronger connections with your audience (investors, employees, customers)

  • Reveal your character and build trust

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Why Aren't There More Open-Mics for Salespeople? | Sales Tips from Comedians

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Why Aren't There More Open-Mics for Salespeople? | Sales Tips from Comedians

As a sales leader, have you ever stopped to consider what you could learn from the world of stand-up comedy?

While closing deals and making audiences laugh may seem worlds apart, the parallels between perfecting a sales pitch and crafting a killer stand-up set are striking.

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How Sales Leaders Can Use AI to Create Playbooks 90% Faster 🤖

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How Sales Leaders Can Use AI to Create Playbooks 90% Faster 🤖

I ❤️ a Robot Named Claude.

This post will show you how to use Claude.AI to write sales processes and create a playbook 90% faster.

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