We ❤️ Our Clients!

/

Since 2016, Pitch Lab has helped B2B companies improve their sales results through our customized consulting and training programs.

Our clients see increased revenue, higher win rates, and improved accountability within their sales cultures after partnering with us.

CEOs choose Pitch Lab because we deliver concrete outcomes like:

  • 67% annual revenue growth

  • 110% increased deal size

  • 75% reduction in new sales hire ramp up time

  • 200% improved client retention

Want to learn more? Click on the tiles below to read more about the outcomes achieved by our past and current clients across industries like technology, marketing, healthcare, and manufacturing:

Want to learn more about how we can help your team? Let’s chat!

/ /

Jay Mays

7 Essential Elements of a Winning B2B Sales Pitch

/
7 Essential Elements of a Winning B2B Sales Pitch

Recently, I watched a promising enterprise deal slip away when a top performer made a critical mistake: jumping straight into capabilities before establishing value. The most successful sales organizations win at premium prices by following a proven framework that positions value before investment.

Let's explore the seven essential elements that will help your sales team deliver winning pitches and close more deals:

Read More
/ /

Why This Fast-Growing Startup Prioritized Sales Leadership Before Their Series A

/
Why This Fast-Growing Startup Prioritized Sales Leadership Before Their Series A

In the startup world, conventional wisdom often suggests waiting until after Series A to invest in senior sales leadership. But what if that conventional wisdom is leaving money on the table?

That's the bet Goodie Bag CEO Eddy Connors made when he brought on specialized sales leadership during their pre-seed stage – a decision that's already paying dividends.

Read More
/ /

The Truth About Sales Transformation: How CEOs Survive the Turnover Storm

/
The Truth About Sales Transformation: How CEOs Survive the Turnover Storm

After 25 years in sales and eight years as a consultant and trainer, I've learned that overhauling a sales culture is not for the faint of heart.

If you're a CEO considering this type of endeavor, you need to understand one thing upfront: this is a commitment that requires nerves of steel, decisive leadership, and most importantly, the courage to face significant team turnover.

Read More
/ /

How Sunward Steel Transformed Their Sales Org from Legacy to Leadership

/
How Sunward Steel Transformed Their Sales Org from Legacy to Leadership

Sunward Steel's visionary CEO saw an opportunity that most manufacturing leaders miss: turning decades of tribal knowledge into a systematic revenue engine.

The result? A 16-month sales transformation that slashed new hire ramp time from 8 months to 60 days and achieved 140% improvement in sales process adherence.

Read More
/ /

Lessons Learned from Scaling a Distributed Sales Team

/
Lessons Learned from Scaling a Distributed Sales Team

Are you looking to expand your sales force across the nation? Scaling a distributed sales team comes with unique challenges. At Pitch Lab, we've learned valuable lessons about fast growing sales teams from both our successes and mistakes.

Here are five critical tips to help you grow your remote sales organization effectively:

Read More
/ /

How ABC Supply Raised the Roof on Sales Leadership

/
How ABC Supply Raised the Roof on Sales Leadership

Despite their commanding market presence and $20B in annual sales, ABC Supply's leadership team recognized that elevating their sales management approach is crucial for continued growth in an increasingly competitive landscape.

Here's how they up-leveled their branch managers into strategic sales leaders, setting new standards for excellence across their Rocky Mountain district:

Read More
/ /

How to Hire High-Performing B2B Salespeople

/
How to Hire High-Performing B2B Salespeople

Let's be honest - hiring great salespeople is one of the toughest challenges founders and sales leaders face. The difficulty isn't just in spotting raw talent; it's in the fact that salespeople are, well, really good at selling themselves. This makes it incredibly tricky to distinguish between a potential sales superstar and someone who's just really good at telling you what you want to hear.

So, how can you increase your chances of hiring top-performing salespeople and avoid these costly missteps? Don't worry, Pitch Lab has got you covered.

Read More
/ /

How to Structure a Stellar First Meeting in B2B Sales

/
How to Structure a Stellar First Meeting in B2B Sales

A salesperson recently came up to me after a training session and asked, “What does a perfect first sales meeting look like?”

While the word perfect is both subjective and elusive, this is the basic framework I gave her to ensure a great first meeting.

Read More
/ /

Watch This Comedian Crash a Pitch Competition!

/
Watch This Comedian Crash a Pitch Competition!

Ever wondered what would happen if a stand-up comedian crashed a serious pitch competition posing as a founder?

Recently in Boulder, CO, Pitch Lab had the opportunity to do just that at the NextCycle Colorado Pitch Competition.

Read More
/ /