We ❤️ Our Clients!

Since 2016, Pitch Lab has helped B2B companies improve their sales results through our customized consulting and training programs.

Our clients see increased revenue, higher win rates, and improved accountability within their sales cultures after partnering with us.

CEOs choose Pitch Lab because we deliver concrete outcomes like:

  • 67% annual revenue growth

  • 110% increased deal size

  • 75% reduction in new sales hire ramp up time

  • 200% improved client retention

Want to learn more? Click on the tiles below to read more about the outcomes achieved by our past and current clients across industries like technology, marketing, healthcare, and manufacturing:


Want to learn more about how we can help your team? Let’s chat!

Why This Fast-Growing Startup Prioritized Sales Leadership Before Their Series A

Why This Fast-Growing Startup Prioritized Sales Leadership Before Their Series A

In the startup world, conventional wisdom often suggests waiting until after Series A to invest in senior sales leadership. But what if that conventional wisdom is leaving money on the table?

That's the bet Goodie Bag CEO Eddy Connors made when he brought on specialized sales leadership during their pre-seed stage – a decision that's already paying dividends.

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How Sunward Steel Transformed Their Sales Org from Legacy to Leadership

How Sunward Steel Transformed Their Sales Org from Legacy to Leadership

Sunward Steel's visionary CEO saw an opportunity that most manufacturing leaders miss: turning decades of tribal knowledge into a systematic revenue engine.

The result? A 16-month sales transformation that slashed new hire ramp time from 8 months to 60 days and achieved 140% improvement in sales process adherence.

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How ABC Supply Raised the Roof on Sales Leadership

How ABC Supply Raised the Roof on Sales Leadership

Despite their commanding market presence and $20B in annual sales, ABC Supply's leadership team recognized that elevating their sales management approach is crucial for continued growth in an increasingly competitive landscape.

Here's how they up-leveled their branch managers into strategic sales leaders, setting new standards for excellence across their Rocky Mountain district:

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How Emergenetics Drove 110% Enterprise Growth: From Transactional to Consultative Selling

How Emergenetics Drove 110% Enterprise Growth: From Transactional to Consultative Selling

magine transforming your sales team from order-takers to strategic sales consultants who just helped deliver the highest revenue in your company's 30-year history.

That's exactly what happened when Emergenetics International tackled a challenge familiar to many B2B CEOs: despite having an incredible product that clients raved about, their sales approach was leaving millions in untapped potential on the table.

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The Improv Comedy Club Partners with Pitch Lab to Pilot Comedy Karaoke Program

The Improv Comedy Club Partners with Pitch Lab to Pilot Comedy Karaoke Program

This year when I visited Miami I decided to help Have-Nots and The Improv solve some problems and innovate on the way they open their comedy shows.

For those of you who know me, Comedy Karaoke has been my baby for 8+ years now. It gave me great joy to produce this pre-show event on an Improv Comedy stage.

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How Booyah Advertising Turned its Founder's Charisma into a Scalable Sales System

How Booyah Advertising Turned its Founder's Charisma into a Scalable Sales System

Here’s how a $100M digital agency turned their sales superstar problem into a scalable success story. Discover how Booyah Advertising freed up 8 hours a week for their VP of Sales and built a repeatable process that didn't sacrifice their secret sauce.

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Fluid Truck's Rapid Growth Fuels Need for Scalable Sales Processes

Fluid Truck's Rapid Growth Fuels Need for Scalable Sales Processes

In 2020, Fluid Truck saw explosive 6x revenue growth as they expanded to 9 new markets nationwide. This momentum continued in 2021 with a $63 million Series A funding round led by Bison Capital. Major partnerships with Amazon, FedEx, and Ikea followed.

Fluid Truck was on a rocket ship - but could their sales organization keep pace?

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How LegalShield Boosted Win Rates and Reduced Call Times with Pitch Lab

How LegalShield Boosted Win Rates and Reduced Call Times with Pitch Lab

Traditionally, LegalShield's growth was fueled by its network of independent associates. But as the company looked to diversify its channels and accelerate growth, it made significant investments in digital marketing and advertising.

While these initiatives succeeded in driving a high volume of inbound calls from interested prospects, LegalShield's 16-person inside sales team struggled to efficiently convert those leads into paying customers.

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How Volume Nine Evolved Its Sales Approach to Dramatically Improve Client Retention

How Volume Nine Evolved Its Sales Approach to Dramatically Improve Client Retention

Volume Nine is a boutique digital marketing agency based in Denver, CO that was founded in 2006 by Chuck Aikens. With no formal sales experience, Chuck built the business on his industry knowledge, passion, and hustle.

Instead of pride in his thriving agency, Chuck felt trapped managing a high-stress, stagnating business. He constantly put out fires and worked long hours to make up for the gaps created by rapid growth without the right systems in place.

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