Bottle Rocket Blasts Off with Pitch Lab đ
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Your next sales strategy meeting is on the calendar, and youâre scrambling. Now that the meetingâs virtual, the usual lineup of ideas wonât cut it. You need a captivating way to inject both team building and skill building activities into the day. What do you do?
Take a cue from Bottle Rocket.
Make Your Next Sales Kickoff Meeting a Blast
Bottle Rocket Studios is a consulting firm that serves up strategy, product, design and technology services to enhance the digital experience. As a WPP company thatâs been on the cutting edge of business and technology innovation since its inception in 2008, itâs no surprise the company introduced a new way of working to its employees.
A permanent âWork from Whereverâ program was announced in May 2020, giving employees a more personalized, relevant and productive way to work.
Their Ask
As their 2021 sales kickoff meeting rolled around, Andrew Sevin, Bottle Rocketâs Executive VP of Revenue, began searching for a novel solution to shake things up and provide an injection of adrenaline into its distributed sales + marketing teams.
The facilitated workshop also had to align with the sales teamâs 2021 goals of leaning into empathy, being good listeners and fostering a consultative mindset.
Enter Pitch Lab.
Their Solution
Pitch Lab produced a custom workshop dubbed: âImprovisation to Foster a Consultative Mindset.â The outcomes were to provide actionable takeaways to be more nimble, creative and courageous in making hypotheses that will serve their clients.
In short, when your client-facing team evolves from an âorder-taker mindsetâ to a âconsultative mindset,â it cements your company as a trusted partner and helps grow your client relationships.
Our Approach
To provide the most value during our time with Bottle Rocket, Pitch Lab leveraged its proven, three-pronged approach:
1 - Learn:
Through various learning modules, Pitch Lab broke down comedy techniques the pros use on-stage to provide Bottle Rocket with a ton of actionable takeaways to be more nimble, creative and courageous including:
How to more effectively read non-verbal cues over Zoom
Why breaking the fourth wall builds trust with clients
How to use improvisation to be a better listener, take responsible risks and stay positive in the face of adversity
2 - Practice:
The workshop was fully interactive utilizing chat, polls and breakout rooms to practice a handful of applied improvisation exercises.
These exercises included: mirroring, one-word stories and lobbing bombs (& gifts). Each activity is designed to drive home the importance of active listening, identifying non-verbal communication cues and then pivoting the agenda based on their clientsâ needs.
3 - Reflect:
At the end of each module, we discussed how the lesson ties back to Bottle Rocketâs goals of empathy, being good listeners and fostering a consultative mindset.
Their Feedback
91% of Bottle Rocket survey respondents said the 90-minute workshop gave them the tools to feel more confident and in control of the room.
âFantastic session. Most engaging Zoom meeting I have ever been on! Pulling this off pre-COVID was hard enough. Doing this in a virtual session is way harder and you guys nailed it. Great energy and solid insights for our teams to keep top of mind.â
âGreat pace, great exercises and great job keeping the audience engaged! Very relevant material for sales teams!â
âIt was amazing how you did this workshop on Zoom. It was the best âwe normally do this in personâ session I've seen done in the COVID world.â
How Will You Shake Things Up at Your Next Sales Strategy Meeting?
Savvy sales leader most frequently turn to us for a unique experience at the intersection of education + entertainment that serves as an icebreaker to set the stage for your next day (or two) of focused strategy meetings.
Regardless of the when, our clientâs needs are always the same. They are looking for a solution to help their client-facing teams differentiate from the competition, build stronger connections and win more deals.
As we say, Pitch Lab is funny training that delivers serious sales results.
Want to learn more? Click here to find out if our workshops are right for your team.
