Fluid Truck Gears Up with Story Selling from Pitch Lab

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Have you ever seen a live comedy show, laughed hysterically for 60 minutes straight, then woke up the next morning unable to remember a single joke you heard the night before? 

What if I asked you to tell me the basic plot of your favorite movie? I bet you could do that in a flash. 

That’s because great storytelling is memorable, emotional and works on a different part of your brain than one-liners, facts and figures. 

In fact, great stories are memorable enough to give birth to a sales technique known as story selling. 

And story selling is now a go-to tactic Pitch Lab put into play for Fluid Truck’s ever growing sales team—with the aim of generating an additional seven figures to their bottom line. 

Use Story Selling to Rev Up Profits 

Founded in Denver in 2016, Fluid Truck is a peer-to-peer truck sharing platform that’s turning the truck rental industry upside down. That’s because it offers 24/7 mobile access to a wide array of trucks, vans, SUVs, and other vehicles. 

The entirely virtual experience eliminates traditional truck-rental hassles. Fluid Truck’s app makes it easy for businesses to get trucks when they need them, for as long as they need. 

If CEO James Eberhard gets his way, companies may never have to build their own fleets again. 

Fluid Truck currently has hundreds of employees, fleets in every major city in the U.S. and partnerships with huge companies like Amazon, FedEx, UPS and Ikea.

So why the truck do they need help selling? 

Fluid Truck’s Ask

While Fluid Truck is on a successful road, it wants to shift into a higher gear. The company is engaged with Pitch Lab on a two-fold goal:

  • To diversify their current base of customers by growing new relationships with small and medium-size businesses 

  • To increase revenue by selling outcomes that drive real financial value for customers

 

Our Approach

Pitch Lab’s storytelling workshops are where the rubber hits the road. In addition to introducing the importance of storytelling, we created three valuable outcomes to help Fluid Truck go the extra mile:

  • Story selling framework the team can use to create new stories 

  • Story selling library of stories the team can access and contribute to, allowing everyone to share and learn new sales stories 

  • Safe place to practice telling their captivating stories to build confidence before presenting to new customers 

What Fluid Truck Says About Pitch Lab:

“I've known Jay for almost 20 years now and I’m a huge fan of the work he does combining comedy and sales. It’s been a fantastic investment collaborating with Pitch Lab to train our sales team on new storytelling techniques that shorten our sales cycle and increase our win rate. Speed to market is key while we continue to disrupt the truck rental industry and Jay and Forrest are definitely helping us push the pace.” — James Eberhard, CEO

Ready for Story Selling to Boost Your Bottom Line? 

Savvy CEOs and sales leaders have no doubt that storytelling is a powerful technique to make your brand more relatable and human. The savviest of all put it into regular use with their sales team—something you can do with help from Pitch Lab’s storytelling workshops. 

Story selling is not just powerful. It’s also tons of fun. As we say, Pitch Lab is funny training that delivers serious sales results. 

Want to learn more? Let’s chat and find out how our storytelling workshops will help your team exceed its 2022 sales goals. Truck yeah!

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Jay Mays