Why You're Selling Wrong If You're Not Providing Expertise

High pressure sales tactics are dead. And even if pressure works temporarily, it kills your brand. Things go viral, there's too many reviews, there's too much word of mouth. It is not a strategy.

The Wolf of Wall Street stigma stays inside people's heads though, and then when I enter an organization as a sales consultant, you find these really talented people (whether they're subject matter experts, tech architects, SEO specialists, UX designers) who are fantastic at sales, but they flat out don't want to sell.

“I can't sell!” They say as soon as you call what they're doing sales. They finally get in front of a prospect, they shut down.

What my message to them is, you're actually the best salesperson of all. And here’s why:

People don’t want to be sold, but rather buy from someone who has knowledge to offer. They want to work with an expert. 

Check out Pitch Lab’s latest video here if you want to dive deeper (and see what the inside of Daniel’s bedroom looks like 😁)