When you're producing materials for life-saving vaccines and cancer therapies, technical expertise is a given. But how do you translate that expertise into messages that resonate with employees, customers, and stakeholders?

That's the challenge Thermo Fisher's BioProduction leadership team faced as they worked to address employee retention and organizational alignment across their global operations.

Here's how they turned their technical experts into powerful storytellers, and why it matters for every B2B leader managing specialized teams.

Although YML is a best-in-class agency producing a ton of mind-blowing work, every savvy salesperson knows it’s not always your product or service that makes your company stand out from the pack.

You, the salesperson, are the differentiator.

YML’s VP of Growth and Brand, Stephanie Wiseman knows this well. She was looking for a fresh way to strengthen team bonds and core skills within the agency.

Pitch Lab delivered it.

Your next sales strategy meeting is on the calendar, and you’re scrambling. Now that the meeting’s virtual, the usual lineup of ideas won’t cut it.

You need a captivating way to inject both team building and skill building activities into the day. What do you do?

Take a cue from Bottle Rocket.

2020 was a difficult year for many. Pitch Lab included.

After being at a standstill since March, our plucky team pivoted to virtual workshops utilizing chat, polls and breakout rooms.

Every year we make it a practice donate our time to charity. This year was no exception. We chose our friends at OneChild. Sometimes the only path forward is to give back.

Xero’s leadership team believes no matter your role, the ability to communicate confidently and effectively brings real value to the organization.

To this end, Xero hosts monthly “Lightning Talk Sessions” giving its employees a chance to sharpen their public speaking skills.

In support of this program Pitch Lab was invited in for a special “Laugh & Learn” workshop.

We had a blast helping Boulder Startup Week founders use authenticity and vulnerability to punch up their next investor pitch!

But how do you do that exactly?

Museum exhibits inevitably captivate a room. Pitch Lab teamed up with senior-level museum leaders so they can do the same.

We were thrilled when the Getty Leadership Institute at Claremont Graduate University invited Pitch Lab to participate in its 2019 executive education programs for museum leaders.

What did they all have in common (and want from Pitch Lab)?